Sports Nutrition Distributor Thrives in Long-Term Partnership


Specializing in a wide range of products, including protein powder and nutritional supplements, this e-commerce brand partnered with WSI to scale its operations to handle four times the order volume with exceptional accuracy. Catering to athletes, fitness enthusiasts, and health-conscious individuals, this distributor successfully established itself as a player in the highly competitive sports nutrition market. 


Recognizing the importance of proximity and accessibility, the customer sought a 3PL provider who could shorten the distance between their suppliers and distribution centers. In addition to cost-savings, they required reliable fulfillment services, including handling returns, to meet the expectations of their customers and help build brand loyalty.   


The solutions we provided are as follows:

Ideal Location  

WSI utilized its extensive network of warehouses and strong real estate presence in the Midwest region to secure a food-grade facility located just a few miles away from the customer’s manufacturer. By collaborating closely with both the manufacturer and the direct-to-consumer brands, WSI ensured a seamless logistics solution that benefited all parties involved. Relocating their operations to this Wisconsin warehouse resulted in significant cost savings in terms of storage and transportation for the sports nutrition distributor. 

With impressive key performance indicators (KPIs) and a collaborative operational approach, we have maintained a successful partnership with this customer for over 8 years. Throughout this time, we have effectively tackled challenges, enabling the fulfillment operations to scale up in alignment with the brand’s sales growth. 

As one of the largest private 3PL providers in the country, WSI boasts an extensive warehousing footprint of over 13 million square feet across 55 locations nationwide. This expansive infrastructure empowers us to support clients in expanding their market reach to any desired location 

Retail Compliance 

In close collaboration with the customer, we developed streamlined processes to ensure accurate and timely shipments to their B2B customers. With our years of experience and wide range of capabilities, we adhere to industry regulations and meet the packaging and UCC-126 labeling and other requirements of major retailers.   

We have maintained vendor compliance KPIs well above industry averages, avoiding chargebacks, minimizing shipment delays, and meeting our strengthening relationships with retailers.  

WSI also facilitates seamless integration between our clients and their big-box customers through EDI and API services. WSI has established partnerships with household-name retailers like Amazon, Walmart, Target, Best Buy, and many more.  


WSI played a pivotal role in supporting the sports nutrition distributor’s growth and expansion by providing scalable logistics solutions. Leveraging their extensive network of warehouses and advanced technology systems, WSI accommodated the increasing order volume, managed growing inventory, and ensured timely fulfillment. With a collaborative approach and adaptable strategies, WSI empowered the customer to seize growth opportunities, enter new markets, and achieve their business goals while maintaining exceptional service standards. 

Cost Savings 

We were able to secure significant cost savings for this customer in inbound transportation, thanks to the proximity of their supplier. In fact, the supplier is also a WSI customer. This collaboration between partners has resulted in efficient processes and mutually beneficial business results.   

WSI is proud to offer end-to-end supply chain solutions, with expertise handling raw and wholesale products to finished goods. Our value-added services range from kitting to canning and other light manufacturing. Want to learn more about what WSI can do for you? Get in touch with us today.